The Twelve Points - Code of Conduct

One

Recommend plans from across the entire equity release market, matching each client’s needs and circumstances to the most appropriate plan available.

Two

Act in line with clients' best interests at all times, advising against equity release when it is not the client’s best option.

Three

Provide a free initial consultation.

Four

Provide the client with clear information on the service that is being provided including any fees that may be charged and the timescales involved before they make any commitment.

Five

Be open and honest at all times.

Six

Ensure that all advisors are fully trained and qualified to provide equity release advice.

Seven

Make an assessment and provide information on how a client’s entitlement to state benefits could be affected by releasing equity from their property.

Eight

Ensure that clients understand that the value of their estate and therefore the amount left for their beneficiaries will be reduced by releasing equity from their property.

Nine

Endeavour to "Treat Customers Fairly" at all times in lime with the Financial Services Authority's recommendations..

Ten

Work closely with lenders to provide solutions that meet the needs of equity release customers.

Eleven

Work closely with client's solicitor to ensure a swift and competent process.

Twelve

Ensure that the client's family are involved if this is the client's desire.